Joules

Joules is a UK-based premium lifestyle brand which designs and sells Joules branded lifestyle clothing, accessories and homeware.

The brand is at the heart of the business and encompasses values of time-off, heritage, countryside, Britishness, family and fun, which resonate strongly with our large, growing and loyal customer base. Our brand values are reflected through handcrafted product designs, which are recognisable for their distinctive colours, prints, detail and quality. These designs have successfully stretched across a broad range of product categories, from womenswear to homeware, demonstrating Joules’ relevance to multiple aspects of our customers’ lives.