We strive to create comfortable yet stylish clothes that work for both ‘him’ and ‘her’. The transferable and unisex nature of our clothes means that there are no restrictions on who, where and when you can wear an item of JAM. Our family welcomes everyone. Whether you’re getting cosy in one of our ‘Gursey Knits’ or walking the busy streets of London wearing a ‘Shacket’, JAM really can go anywhere with you. We hope that through us you can purchase your own ‘slice’ of the coast and wear it where ever you may reside!