Whether it’s the beach, the harbour or the town, the natural beauty and history of St Ives have firmly established our town as one of the most popular destinations in Cornwall. The variety of shops, quality of the restaurants and diversity of galleries together with world-class beaches make St Ives truly unique. Now this new online presence will become the quality destination website that our town deserves.
This new venture sees The St Ives Tourism Association (SITA), the town Visitor Information Centre (VIC) and St Ives BID joining forces to provide a united online and physical marketing presence for the town. This newly-designed website leverages the already high Google ranking of the existing SITA website but now adds additional exposure through the VIC in the town and incorporates, for the first-time, quality representation for the town retail and restaurant businesses.
St Ives has the second highest visitor-related spend in the UK, topping £85m per annum.
The town has 540,000 day trippers and 220,000 staying visitors every year.
Overseas visitors bring in about £10m to the area whilst UK visitors account for £57m.
Tourism accounts for around 2,800 jobs in the area (including part-time and seasonal work).
Our aim is to provide the town with a high quality and sustainable marketing vehicle and to reach out to new customers with an excellent and professional online presence.
The co-operation of the three organisations involved in the project is designed to minimise confusion in the mind of the consumer and streamline the flow of traffic to a single town website.
The website is for visitors to St Ives, to help them plan their trip and decide what to do once they are here. But most importantly it is also for you, the business owners in the town. Whether you are involved in accommodation, retail and services or the food industry you need to be on the St Ives town website.
The website will include:
Existing SITA and VIC members, as well as new members, will now pay an annual joining fee, which in the future will provide membership of both organisations giving both an accommodation website listing and representation in the VIC for walk-in and telephone bookings.
The new joint membership fee will offer a saving over the previous two memberships taken together and the VIC will no longer charge the accommodation provider a commission on the bookings they take over the counter.
Unlike other major accommodation websites, there is absolutely no commission charged when clients book their accommodation through our website using the Freetobook booking engine, which is also free for the provider to install, giving a typical saving of 15% per booking compared with the big Online Travel Agencies.
The VIC will continue to sell additional promotion within the Guildhall as a separate activity and you are encouraged to contact them directly if you wish to investigate this. All accommodation members, however, will automatically be included in new browsing folders which visitors can access within the VIC.
BID levy payers who provide accommodation but are not SITA/VIC members will not appear alongside the SITA/VIC listings unless they become members; instead, they will be listed elsewhere on the website.
BID levy payers will receive an automatic standard listing for their business as part of their BID subscription at no extra cost. If you have a business but are not a BID levy payer, you will need to join St Ives BID as a voluntary member to receive a listing.
There may be additional advertising space available within the site at additional cost as the site develops. The format and cost of specific advertisements will be advised at a later date.
All establishments which pay the BID levy will receive a standard listing. Enhanced listings may be procured by joining the VIC/SITA membership.
We want to ensure that St Ives remains one of the top tourist destinations in the UK and through the medium of this website direct our offering in the correct way to the chosen audiences. Every business contributes to our success as a town and by joining you too can become part of that process.
To get your website page looking its absolute best, we will talk you through what we will need from you:
Any questions please don’t hesitate to contact us.
Email: firstname.lastname@example.org. Website: www.stives-cornwall.co.uk
The website has been created in St Ives by local people; much of the background work done on this project is voluntary. All membership fees received are either reinvested in the website and/or St Ives community events and contribute to keeping the town VIC open. The website is owned by St Ives Tourism Association and is a not-for-profit organisation. No members of the organisation take any money for their work.